What We Do
Hometown Digital Ads was founded on a simple idea: help local businesses reach local customers through modern, community-focused advertising.
Our network of high-definition digital advertising screens is strategically placed inside trusted local businesses, allowing advertisers to reach people where they already live, shop, dine, and conduct business. Rather than relying solely on traditional print advertising or the constantly changing world of social media, we provide a consistent, highly visible platform that keeps local businesses in front of local consumers.
As technology continues to reshape the advertising industry, we believe small-town businesses deserve access to the same innovative marketing opportunities available in larger markets—without sacrificing the personal relationships that make our communities unique.
The mission of Hometown Digital Ads is simple: maximize the value of every advertising dollar while helping strengthen the local economy. When local businesses thrive, our communities thrive.
Our Story
The idea for Hometown Digital Ads began during Friday at the Fountain in downtown Dillon, South Carolina. While discussing ways to encourage residents to support local businesses and keep more dollars circulating within the community, founders Luke Pittman and Zeb Boykin recognized a gap in the local advertising market. There was no modern, affordable advertising platform built specifically for hometown businesses.
That conversation sparked the creation of Hometown Digital Ads in 2021. What started as an idea to better serve one community has since grown into a regional digital advertising network dedicated to helping businesses connect with the customers who matter most—their neighbors.
About the Founder
Luke Pittman
Owner/Founder
Luke Pittman is a Dillon, South Carolina native and a 2016 graduate of The Citadel, The Military College of South Carolina, where he earned a Bachelor of Science in Civil and Environmental Engineering.
Throughout his career, Luke has been driven by a passion for entrepreneurship, community involvement, and building businesses that provide real value to local residents and businesses. In 2017, he founded Pittman’s Outdoor Pest Control, which was later successfully sold. In 2021, he launched Hometown Digital Ads with a simple vision: create an affordable, modern advertising platform that allows local businesses to reach thousands of people where they live, work, dine, and shop.
As the company has grown, Hometown Digital Ads has expanded into a regional digital advertising network serving communities throughout the Carolinas while maintaining the same commitment to personalized service and strong local relationships that it was founded on.
In addition to leading Hometown Digital Ads, Luke serves as a Civil Engineer with the South Carolina Department of Transportation. His engineering background has shaped his approach to business—emphasizing long-term planning, reliability, attention to detail, and delivering measurable results for clients.
Luke continues to live in his hometown of Dillon with his family and remains committed to helping local businesses grow while strengthening the communities they serve.